🎯 Marketing Specialist | Airbnb Manager | Shopify & Website Expert 📊 Custom Marketing Layouts & Reports | SEO | E-Commerce | Website Management A results-driven and highly organized Social Media Manager with a proven track record of creating and executing successful digital marketing strategies. I am adept at leveraging various social media platforms, including Facebook, Instagram, TikTok, and Pinterest, to build brand awareness, drive engagement, and generate leads. My expertise extends to managing and optimizing paid advertising campaigns, utilizing data-driven insights to maximize ROI. I am also proficient in e-commerce management through Shopify, crafting and executing effective email marketing campaigns, and providing comprehensive administrative support to ensure smooth business operations. **Core Competencies Social Media Management & Ads: Strategy & Content Creation: Developing and implementing comprehensive social media strategies aligned with business goals. Creating engaging, high-quality content (graphics, videos, and copy) tailored to each platform's unique audience and algorithm. Paid Advertising: Expertise in creating, managing, and optimizing ad campaigns on Facebook, Instagram, TikTok, and Pinterest. Skilled in A/B testing, audience targeting, retargeting, and performance analysis to achieve optimal conversion rates and ROAS (Return on Ad Spend). Community Management: Fostering a positive online community by actively engaging with followers, responding to comments and messages, and monitoring brand reputation. Analytics & Reporting: Using platform-specific insights and third-party tools to track key performance indicators (KPIs), analyze campaign results, and generate detailed reports for continuous improvement. E-commerce & Shopify Management: Shopify Expertise: Proficient in all aspects of Shopify store management, including product listing, inventory management, app integration, theme customization, and order fulfillment. Sales Optimization: Implementing strategies to increase conversion rates, such as optimizing product descriptions, improving user experience, and managing promotional campaigns. Email Marketing: Campaign Development: Designing and executing targeted email marketing campaigns, including newsletters, welcome series, promotional emails, and abandoned cart automations. Platform Proficiency: Experienced with leading email marketing platforms (e.g., Klaviyo, Mailchimp, Constant Contact). List Management: Segmenting subscriber lists and analyzing campaign performance to improve open rates, click-through rates, and conversions. Administrative & SEO: Administrative Support: Highly organized and detail-oriented with a strong ability to manage administrative tasks, including scheduling, data entry, document management, and communication support. SEO (Search Engine Optimization): Foundational understanding of SEO principles for content creation, including keyword research, on-page optimization, and using SEO-friendly language to increase organic reach across all digital platforms. Tools & Software: Proficient in a wide range of tools, including Google Analytics, Canva, Meta Business Suite, and other relevant project management and marketing software. Skills: Social Media: Facebook, Instagram, TikTok, Pinterest Ads & Analytics: Facebook Ads Manager, Instagram Ads, TikTok Ads, Pinterest Ads, Hootsuite Website: Duda, Wix, Wordpress E-commerce: Shopify, BigCartel Content Creation: Canva, CapCut Administrative: Microsoft Office Suite (Word, Excel, PowerPoint), Google Workspace, M[hidden] SEO: Keyword Research, On-Page SEO, Content Optimization