Content Strategy Jobs
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Local SEO, Google Business Profile and GoHighLevel Specialist
!!PLEASE RESPOND TO ALL QUESTIONS BELOW!! # Local SEO Google Business Profile and GoHighLevel Specialist ## Position Overview We are hiring an experienced Local SEO and Google Business Profile Specialist to manage and grow the local search visibility of multiple businesses. The primary focus of this position is improving Google Business Profile rankings website rankings organic lead generation and visibility in AI-generated search results. This is not an entry-level SEO position. We are looking for someone who already understands the main factors that improve local rankings and can independently develop and execute a strategy. We do not have time to teach basic Local SEO backlink building website optimization or Google Business Profile management. Training materials will be available but the selected candidate should already possess the experience required to begin contributing. The right candidate should have documented experience getting businesses into the top three positions of the Google local map pack for competitive keywords. The secondary focus of the role will be assisting with GoHighLevel AI tools automations and basic media buying. ## Primary Business Objective Our immediate objective is to increase the number of qualified calls generated through Google Business Profiles and organic search. One of our existing Google Business Profiles currently ranks near the top of the local map pack for several important search terms and generates approximately 24 calls per month. The goal is to: * Protect and improve the rankings that are already performing * Achieve top-three map-pack visibility for additional high-volume keywords * Expand rankings into additional neighborhoods and service areas * Increase qualified buyer seller investor and property-owner inquiries * Grow the existing profile from approximately 24 calls per month to more than 50 calls per month * Build and optimize additional legitimate websites and Google Business Profiles * Develop multiple profiles that each generate at least 50 inbound calls per month * Improve the visibility of each business in AI-generated search results and answer engines The specialist must focus on measurable outcomes including rankings qualified calls appointments active clients and closed business not simply completing SEO tasks. ## Primary Responsibilities ### Google Business Profile Optimization You will be responsible for managing and improving multiple Google Business Profiles. Responsibilities include: * Conducting complete Google Business Profile audits * Improving local map-pack rankings * Optimizing primary and secondary business categories * Optimizing services products business descriptions and profile information * Publishing Google Business Profile posts * Uploading and optimizing relevant photos * Monitoring profile performance and search queries * Identifying opportunities to improve calls clicks and conversions * Reviewing competitor Google Business Profiles * Monitoring competitor categories reviews content and ranking strategies * Improving geographic ranking coverage * Identifying and resolving duplicate-profile or listing-consistency issues * Assisting with verification reinstatement or suspension issues when necessary * Developing review-generation and reputation-management systems * Improving the quality frequency and relevance of customer reviews * Tracking rankings across geographic grids rather than relying on a single manual search The candidate must also have experience managing and optimizing multiple Google Business Profiles across different locations with separate tracking content citations and ranking strategies for each location. You should understand how relevance prominence proximity reviews website authority citations content and backlinks affect local rankings. ## Keyword Research and Ranking Strategy You will be expected to research and prioritize keywords that: * Trigger the Google local map pack * Have meaningful local search volume * Have strong commercial intent * Can realistically produce calls and qualified leads * Are relevant to the business location and services * Have a reasonable path to top-three visibility You must be able to distinguish between keywords with high search volume and keywords that generate valuable business opportunities. For each potential keyword you should evaluate: * Local search volume * Search intent * Whether a map pack appears * Current ranking position * Ranking difficulty * Competitor strength * Geographic relevance * Potential business value * The likelihood of generating qualified calls * The type of landing page or content required You should create a focused and prioritized keyword strategy rather than attempting to rank for hundreds of unrelated or low-value keywords. The complete target keyword list will be shared with the selected candidate after hiring. ## Geographic Rank Tracking We want rankings measured across the actual target neighborhoods and service areas. You will be responsible for: * Setting up local geographic grid tracking * Monitoring rankings from multiple points within each target neighborhood * Measuring top-three coverage across the target area * Identifying geographic areas where rankings are weak * Creating strategies to expand local visibility * Reporting ranking improvements and declines * Comparing our geographic coverage against competitors * Identifying which keywords have the strongest potential for near-term improvement Experience with tools such as Local Falcon Places Scout BrightLocal or similar platforms is strongly preferred. ## Website and On-Page SEO You will be responsible for improving the websites connected to each Google Business Profile. Responsibilities include: * Conducting technical and on-page SEO audits * Performing keyword research * Improving website structure * Optimizing title tags and meta descriptions * Optimizing headings and page content * Improving internal linking * Optimizing images and alt text * Implementing relevant schema markup * Creating service pages * Creating neighborhood and location pages * Creating content around high-value customer questions * Improving website speed and mobile performance * Identifying crawlability and indexing problems * Using Google Search Console to monitor performance * Improving conversion elements and calls to action * Publishing and updating website content * Coordinating with developers when technical changes are required The candidate should be comfortable working inside WordPress and common page builders. ## Local Landing Pages We plan to create pages targeting specific neighborhoods services and property types. You should understand how to create useful local pages without simply duplicating the same content and changing the neighborhood name. Local pages should include relevant information such as: * Local market knowledge * Services offered in the area * Relevant property or customer types * Recently completed work or transactions * Frequently asked questions * Neighborhood-specific information * Supporting images and media * Internal links * Clear calls to action * Conversion-focused contact options Each page should be designed to support Google Business Profile rankings organic rankings lead generation and AI search visibility. ## Content Creation and Optimization You will be expected to either write strong English-language content or manage the content-production process. Responsibilities include: * Developing content calendars * Creating service-page content * Creating neighborhood content * Writing articles and guides * Updating existing content * Creating FAQ sections * Optimizing content for search intent * Creating content that demonstrates experience and authority * Adding internal links * Researching competitor content * Identifying content gaps * Supporting both local and broader organic rankings * Using AI responsibly without publishing generic or low-quality content Content should be written for both search engines and potential customers. ## Backlink Acquisition Backlink building is an important part of this role. You should have experience acquiring legitimate and relevant backlinks through methods such as: * Local partnerships * Industry websites * Local organizations * Guest contributions * Digital public relations * Sponsorships * Business directories * Local media * Community websites * Resource pages * Professional associations * Competitor backlink research * Direct outreach You will be responsible for: * Developing a backlink-acquisition strategy * Conducting competitor backlink analysis * Identifying quality opportunities * Performing outreach * Tracking acquired links * Evaluating link quality * Monitoring referring-domain growth * Measuring whether acquired links improve rankings and authority * Avoiding spammy or high-risk backlink practices We are not looking for someone who only purchases low-quality backlinks or submits websites to hundreds of irrelevant directories. ## Citations and Local Authority Responsibilities include: * Auditing existing citations * Correcting inconsistent business information * Building relevant local and industry citations * Monitoring name address and phone-number consistency * Identifying duplicate listings * Building location-specific authority * Tracking citation progress * Evaluating citation quality rather than only quantity * Identifying trusted local and industry platforms where the business should be listed ## AEO and AI Search Optimization We want all businesses and websites to become more visible in answer engines and AI-generated search results. This includes platforms and features such as: * Google AI Overviews * ChatGPT * Gemini * Perplexity * Bing Copilot * Other AI-driven search platforms Responsibilities include: * Structuring content so AI platforms can understand and reference it * Improving business and entity consistency * Creating authoritative question-and-answer content * Implementing relevant schema markup * Improving citations and third-party mentions * Building topical authority * Monitoring whether the business appears in AI-generated answers * Identifying opportunities for the business to be referenced by trusted websites * Developing measurable AEO reporting * Improving brand and business mentions across the web * Comparing AI visibility against competitors The candidate should understand that AEO requires more than simply adding FAQ schema or mentioning keywords. ## Call Tracking and Lead Quality The goal is not simply to generate more calls. We want more qualified calls. You will assist with tracking calls from each profile website location and marketing channel. Calls should be categorized based on the type and quality of the inquiry including: * Prospective customer * Existing customer * Qualified lead * Unqualified lead * High-value service inquiry * Lower-value inquiry * Referral * Vendor * Irrelevant * Missed * Unidentified We want to understand which profiles neighborhoods pages and keyword groups generate actual business. The specialist should help connect marketing performance to the full customer journey: Call Qualified lead Consultation Active client Contract or sale Revenue ## GoHighLevel Responsibilities A secondary part of this role will involve managing and improving GoHighLevel. Responsibilities may include: * Managing GoHighLevel subaccounts * Creating forms and surveys * Building landing pages * Setting up pipelines * Creating calendars * Building workflows * Setting up SMS automations * Setting up email automations * Creating missed-call text-back workflows * Creating appointment reminders * Building lead-nurture campaigns * Creating long-term follow-up campaigns * Creating review-request workflows * Creating lead-reactivation campaigns * Testing workflow triggers and conditions * Troubleshooting automation problems * Maintaining clear workflow documentation * Connecting third-party tools when necessary Candidates should provide examples of GoHighLevel automations they have personally built. ## AI Tools and AI Studio The specialist may also assist with AI-related tools inside or connected to GoHighLevel. This may include: * AI Studio * Conversation AI * Voice AI * AI receptionist tools * Lead qualification systems * Automated SMS responses * Automated email responses * Appointment-booking systems * AI knowledge bases * Prompt development * Testing AI responses * Improving automation accuracy * Connecting AI tools to CRM workflows Advanced AI-development experience is not required but the candidate should be comfortable learning and managing AI marketing tools. ## Media Buying Media buying is a secondary responsibility. Experience with the following is helpful: * Google Ads * Local Services Ads * Meta Ads * Retargeting * Lead-form campaigns * Landing-page optimization * Conversion tracking * Call tracking The candidate does not need to be an expert media buyer if they have excellent Local SEO skills. Local SEO and Google Business Profile ranking experience are the highest priorities. ## Required Qualifications Candidates must have: * Proven Local SEO experience * Proven Google Business Profile optimization experience * Documented examples of achieving top-three map-pack rankings * Experience improving Google Business Profile calls and leads * Experience managing multiple Google Business Profiles across different locations * Strong understanding of local ranking factors * Experience with on-page SEO * Experience with technical SEO * Experience with off-page SEO * Experience acquiring backlinks * Experience building citations * Experience conducting keyword research * Experience analyzing competitors * Experience creating or managing SEO content * Experience using Google Search Console * Experience using Google Analytics * Experience using Google Business Profile Performance * Strong written English * Strong attention to detail * Ability to manage several websites and profiles * Ability to work independently * Ability to prioritize high-impact work * Ability to explain the strategy behind recommendations ## Preferred Qualifications The following experience is preferred: * Real estate SEO * Legal SEO * Home-services SEO * Professional-services SEO * WordPress * GoHighLevel * Local Falcon * Places Scout * BrightLocal * Semrush * Ahrefs * Whitespark * Screaming Frog * Google Keyword Planner * Google Tag Manager * CallRail or similar call-tracking software * Schema implementation * Conversion-rate optimization * Google Ads * Local Services Ads * AI Studio * Conversation AI * Voice AI * API and Zapier integrations ## Performance Metrics Performance will be measured based on outcomes including: * Maintaining and improving existing top-three rankings * Achieving top-three visibility for additional high-value keywords * Increasing geographic top-three map coverage * Increasing monthly Google Business Profile calls * Growing an existing profile from approximately 24 calls to more than 50 calls per month * Increasing qualified inquiries * Improving the percentage of calls that represent valuable business opportunities * Increasing website traffic * Increasing organic calls and form submissions * Improving conversion rates * Increasing the number of quality referring domains * Improving citation consistency * Improving website technical health * Increasing indexed and ranking pages * Increasing AEO and AI-search visibility * Successfully completing and maintaining GoHighLevel automations ## Reporting Requirements The candidate must provide a clear weekly report containing: * Work completed * Current keyword rankings * Ranking gains and losses * Geographic grid-ranking changes * Google Business Profile actions completed * Website changes completed * Content created or updated * Backlinks acquired * Citations created or corrected * Calls generated * Qualified leads generated * GoHighLevel work completed * Problems or blockers * Priorities for the following week A monthly report should summarize: * Overall ranking changes * Top-three keyword coverage * Geographic ranking improvements * Call and lead growth * Traffic growth * Conversion growth * Backlink growth * AEO visibility * Work completed against the monthly plan * Recommended next steps Reports should focus on results and decision-making not simply list hours worked. ## First 30 Days During the first 30 days the selected candidate will be expected to: * Audit the existing Google Business Profile * Audit the existing website * Review current rankings for the target keyword portfolio * Set up geographic grid tracking * Review Google Business Profile search-query data * Review current call performance * Audit competitors * Audit citations * Audit backlinks * Audit existing website content * Review technical SEO issues * Identify the highest-impact ranking opportunities * Create a prioritized 90-day Local SEO plan * Begin implementing the highest-priority improvements * Establish clear baseline reporting The candidate should be able to explain why a profile ranks well for certain keywords but has limited visibility for other related search terms. ## What We Are Not Looking For Please do not apply if you: * Only have beginner-level SEO knowledge * Need extensive training before you can begin * Have never ranked a Google Business Profile * Cannot provide examples of previous results * Only understand basic keyword placement * Focus primarily on posting blogs without a complete SEO strategy * Use spammy backlinks * Use automated link-building tools without reviewing quality * Publish unedited AI content * Only report activities instead of results * Require daily instructions * Cannot independently identify ranking problems * Make unrealistic ranking guarantees * Cannot explain what you personally did on previous campaigns ## Application Requirements To apply please send the following: 1. A summary of your Local SEO experience. 2. Two to five examples of businesses you helped rank in the Google local map pack. 3. Screenshots or reports showing ranking improvements. 4. The keywords and locations you ranked. 5. The approximate ranking positions before and after your work. 6. The amount of time required to achieve the results. 7. A clear explanation of what work you personally completed. 8. Examples of improvements in calls traffic or qualified leads. 9. An example of a backlink strategy you implemented. 10. An example of a Local SEO content strategy you implemented. 11. A list of Local SEO reporting and website tools you have used. 12. Examples of GoHighLevel workflows or automations you built. 13. Your experience with AI Studio Conversation AI or Voice AI. 14. Your experience managing multiple Google Business Profiles across different locations. 15. Your availability and preferred working hours. 16. Your desired hourly or monthly compensation. ## Required Application Question Begin your application with the word **"MAPS"** so we know you carefully reviewed the complete job description. Then answer the following scenario: A local professional-services business has one Google Business Profile that ranks in the top three for two broad neighborhood keywords and generates approximately 24 calls per month. The profile does not rank in the top three for several other related keywords that have confirmed search volume and trigger the local map pack. The business wants to increase the profile to more than 50 calls per month while improving the percentage of qualified higher-value inquiries. What information would you review first and what would your first five priorities be during the initial 30 days? Please explain: * Which data and tools you would use * How you would determine why the profile ranks for some searches but not others * How you would prioritize the available keyword opportunities * What changes you would consider making to the GBP and website * How you would measure whether your strategy is working Generic answers that do not demonstrate practical Local SEO experience will not be considered. ## Paid Trial Assignment Final candidates may be asked to complete a paid trial assignment. The assignment may include reviewing one website and Google Business Profile and identifying: * The five highest-impact problems * The five highest-impact opportunities * Current keyword and geographic ranking weaknesses * The first 30 days of recommended work * A backlink strategy * A content strategy * A plan for increasing calls * A plan for improving lead quality * A plan for improving AI-search visibility * The tools and access required to begin ## Ideal Candidate The ideal candidate is an experienced Local SEO operator who understands that the objective is not merely to publish content build random backlinks or complete a checklist. The objective is to achieve top-three map-pack rankings generate qualified inbound calls improve organic visibility build website authority and create repeatable systems that can be expanded across multiple businesses and locations. This person should be proactive analytical organized and able to work with limited supervision. They should be able to review a business determine what is preventing it from ranking create a strategy and independently execute the work required to produce measurable results.

Social Media Content Strategist - Coaching Industry
We are seeking a detail-oriented and technically adept Social Media Content Strategist to elevate our coaching brand's presence across all social platforms. If you have a knack for curating engaging content and a passion for social media this mid-level role is perfect for you. As our Social Media Content Strategist you will be responsible for collating a variety of content formats including podcasts audio shows and videos to strategically publish them across all social media channels. Your goal will be to enhance our online visibility and engage with our audience effectively. Key Responsibilities: Curate and manage content from podcasts audio shows and videos to align with our brand message. Develop and execute a comprehensive social media strategy across multiple platforms. Utilize Claude and other tools to optimize content for each platform. Analyze engagement metrics and adjust strategies to improve reach and effectiveness. Collaborate with the coaching team to ensure content reflects our brand values and goals. Required Skills and Tools: Proven experience in managing social media content preferably in the coaching or personal development industry. Proficiency with Claude or similar content management tools. Strong analytical skills to interpret data and make informed decisions. Excellent communication skills and attention to detail. Ability to work independently in a remote setting. If you're ready to drive our social media presence to new heights apply today to join our dynamic team!
Social Media Assistant - TTRPG Enthusiast
Are you passionate about table top role-playing games (TTRPGs) and looking to kickstart your career in social media management? We're seeking a friendly and motivated Social Media Assistant to join our team remotely. Work with us to bring our online presence to life and connect with fellow TTRPG enthusiasts! In this entry-level role you'll have the opportunity to: Craft engaging Mailchimp campaigns inspired by our social media content. Dive into the latest industry news and trends to fuel our content strategy. Identify and connect with potential partners and creators for exciting future collaborations. We're looking for someone who is: Passionate about TTRPGs and eager to learn more about the industry. Proactive and creative with a knack for storytelling. Adept at researching and synthesizing information. While we don't require specific tools experience familiarity with Mailchimp or other email marketing platforms is a plus. Most importantly we value enthusiasm and a willingness to grow in this field. Join us in a friendly and casual remote working environment where your love for TTRPGs will be celebrated and your ideas will help shape our community's future!
Dynamic Social Media Content Strategist
Join our vibrant beauty brand as a Social Media Content Strategist where your creativity meets fast-paced execution. We're looking for a mid-level professional who thrives in the hustle of the digital world ready to elevate our online presence through compelling content and seamless execution. In this role you'll be at the heart of our social media strategy responsible for planning scripting and editing engaging posts that resonate with our audience. Your keen eye for detail and creative flair will shine as you craft both static and video content that captures the essence of wellness. Key Responsibilities: Develop and implement a dynamic social media content calendar. Script and edit captivating posts for various platforms including static images and videos. Collaborate with the team to ensure content aligns with brand voice and goals. Manage administrative tasks related to social media activities such as reaching out to influencers. Tools & Skills Required: Proficiency in Canva CapCut Shopify and Meta for content creation and editing. Strong understanding of social media trends and strategies. Excellent communication and organizational skills. Ability to work independently and thrive in a fast-paced environment. If you're ready to bring your strategic mind and creative spirit to a role that challenges and inspires we want to hear from you. When applying please respond with how you would tackle the following task: Reach out to influencers within the beauty industry in the GCC region to offer them free product and an affiliate link. The goal is to give 50 products to micro-macro influencers pre-launch
Creative Content Specialist - Remote Real Estate
Are you passionate about real estate and skilled in crafting engaging content? Join our dynamic team as a Creative Content Specialist! We are looking for a mid-level professional who thrives in a remote work environment and can bring fresh ideas to our growing company. As a Creative Content Specialist you will be responsible for a variety of tasks that ensure our messaging is clear persuasive and visually appealing. Key responsibilities include: Researching industry trends and market data to inform our content strategy. Editing and refining content to ensure clarity accuracy and brand consistency. Relaying messages effectively across different platforms to engage our audience. We utilize Canva to create stunning visuals that complement our content so experience with this tool is a must. Your role will also involve collaborating with team members to brainstorm and execute innovative ideas. What we are looking for: Proven experience in content creation and editing preferably in the real estate industry. Proficiency with Canva and other design tools. Strong communication skills and the ability to work independently. A friendly casual approach to work that aligns with our company culture. If you're ready to take the next step in your career and make an impact in the real estate world we want to hear from you! Apply today to join our team of creative thinkers.
Creative Short-Form Video Editor
I am an active content creator managing multiple successful video series on Instagram and TikTok. I have all the personality professional equipment visual concepts and recording gear ready to go. I am looking for a talented technical partner from the Philippines to take over my video editing and weekly growth strategy so we can scale this brand together! What you will do for TikTok & Instagram: Clean Cuts: Take my raw talking clips and edit out all pauses mistakes and filler words for a fast engaging pace. Instagram Reels Vibe: Create a clean highly polished sleek and aesthetic look utilizing smooth B-roll overlays from my library. TikTok Vibe: Create fast-paced high-hook native-to-the-app cuts focused on high energy and authenticity. Captions: Add dynamic trendy text captions and subtitles that match each app's unique style. Trend Hunting: Spend time on both apps weekly to source 3-5 trending audios/sounds and pitch me quick content concepts for them. Requirements: Highly proficient in CapCut Desktop Premiere Pro or Final Cut. High-speed reliable internet connection to download large video files quickly. Deep understanding of short-form video hooks trends and social media culture. How to Apply: To prove you actually read this job post please change the very first line of your application message to say exactly: I am Dee's Next Rockstar Editor . If you do not include this phrase your application will be ignored. Please include a link to a portfolio or Google Drive folder showcasing your best TikTok and Instagram edits.
Virtual Assistant for Model Account Management
Are you looking to kickstart your career as a Virtual Assistant in the dynamic world of online content? We're on the hunt for an enthusiastic and friendly individual to help manage our models' accounts. This entry-level role is perfect for someone who is organized proactive and eager to make a difference. As our Virtual Assistant you'll play a crucial role in ensuring our models' accounts are running smoothly and efficiently. You'll be responsible for keeping the content fresh and engaging while also tracking performance metrics to help refine our strategies. Post Content: Regularly update and manage content to ensure it aligns with our brand and keeps our audience engaged. Report: Generate and analyze reports to track performance and provide insights to enhance our content strategy. We are looking for someone who is eager to learn and grow in this role. While experience with specific tools isn't required a basic understanding of content management and reporting will be beneficial. Most importantly you should be comfortable working remotely and have excellent communication skills. If you're ready to dive into a friendly and casual work environment where your contributions will be valued and your growth supported we'd love to hear from you!
Entry-Level Shopify Marketing Strategist - Cosmetics
Are you detail-oriented and passionate about cosmetics? We are seeking an Entry-Level Shopify Marketing Strategist to join our dynamic team. This remote role is perfect for someone eager to dive into the world of e-commerce and help our brand thrive on Shopify. In this position you will develop a comprehensive marketing and content strategy tailored to our unique brand needs. Your strategic guidance will drive sales and enhance our online presence. If you have the knack for understanding customer behavior and can transform insights into actionable strategies we want to hear from you! Key Responsibilities: Develop and implement a detailed marketing and content strategy to boost sales on Shopify. Provide insights on content direction including what to post and why. Identify and target key customer segments to optimize marketing efforts. Enhance conversion rates through strategic planning not just execution. Offer phased affordable support to align with our early growth stage. Required Skills and Experience: Strong analytical skills with an ability to interpret data and trends. Understanding of e-commerce particularly within the cosmetics industry. Excellent communication skills to convey strategic plans effectively. Detail-oriented with a focus on technical aspects of marketing strategy. Ability to work independently and manage time efficiently in a remote setting. If you're ready to take the next step in your marketing career and contribute to a growing cosmetics brand apply now and help us scale our Shopify presence!
Social Media Enthusiast - Entry Level
Are you passionate about social media and looking to dive into the world of digital marketing? Join us as a Social Media Enthusiast and help shape the online presence of our budding digital marketing business. This is an exciting opportunity to get creative and engage with audiences on Instagram and TikTok from the comfort of your home! In this role you will: Contribute to our content strategy and assist in monthly planning. Craft and refine engaging hooks captions and short-form video scripts. Edit Reels and TikToks focusing on subtitles pacing and retention optimization. Schedule posts and maintain a dynamic content calendar. Track analytics and prepare weekly performance summaries to measure success. Manage comments and filter/flag important direct messages to ensure prompt communication. We're looking for someone with a friendly and casual tone who is a whiz in the social media space. While no specific tools are required familiarity with popular social media platforms and a knack for creative content creation will set you apart. Just need someone who c and bring fresh ideas to our team we'd love to n work a few hours a week at first as we grow. Woud love to hear from you!
Social Media Manager - Real Estate Brand (Strategy, Growth & Execution)
Overview I am seeking an experienced Social Media Manager to lead the online marketing branding and social media strategy for my real estate business. This role focuses on growing brand authority engagement and qualified leads for my personal brand listings and real estate services. This is not a posting-only role . The ideal candidate understands strategy analytics optimization and proactive growth - and can execute consistently without micromanagement. Minimum 2 years of hands-on experience managing social media for a business or brand is required. Work Schedule 30-40 hours per week Must have overlap with CST business hours Long-term opportunity for the right fit Core Responsibilities Social Media Strategy & Management Manage optimize and grow social media accounts and online business profiles including: Facebook Instagram TikTok YouTube Pinterest LinkedIn X (Twitter) Google Business Profile Yelp (as applicable) Set up and optimize new business pages as needed Develop platform-specific strategies aligned with business goals (lead generation authority retention) Create and maintain monthly content strategies and calendars Ensure consistent branding tone and messaging across platforms Content Creation & Optimization Create and/or edit: Short-form video content (Reels TikToks Shorts) Static posts carousels and stories Repurpose content strategically across platforms Design graphics using tools such as Canva Photoshop or Illustrator Optimize captions hooks hashtags keywords and CTAs using platform-specific and local SEO best practices Apply geo-tagging and keyword optimization to improve discoverability Assist with basic landing page content or coordination (not full web development) Community Management & Engagement Monitor and respond to comments and direct messages Support lead nurturing and inquiry follow-up through social platforms Encourage and manage reviews and testimonials Monitor brand mentions and online reputation Analytics Reporting & Growth Track and analyze performance weekly and monthly Prepare clear analytics reports with insights and action items Monitor KPIs such as reach engagement saves shares profile visits and inbound inquiries Conduct competitor and local market research Continuously test refine and optimize content strategy based on data Paid Media (Preferred Not Required) Assist with or manage paid social campaigns: Facebook Instagram TikTok YouTube LinkedIn Support creative testing audience targeting and performance analysis Ongoing Training & Improvement Stay current on social media platform updates algorithm changes and best practices Participate in relevant training related to: social media growth analytics content strategy platform-specific SEO Apply learnings directly to execution and performance (Training should enhance results not replace delivery.) Additional Support Tasks (Occasional) These tasks are secondary and assigned as needed: Light data entry or online research Updating listings or marketing assets Assisting with digital marketing materials (flyers open houses events) CRM list organization or tagging ⚠️ This role is not a full administrative or transaction coordination position. Social media and digital marketing remain the priority. Tools You Should Be Comfortable With Social media platforms and analytics tools Canva or similar design tools Google Workspace AI tools (ChatGPT Gemini etc.) Familiarity with CRM and marketing tools is a plus: Follow Up Boss Ylopo Listing to Leads Zapier Zillow/Trulia Homebot DocuSign MLS platforms (FlexMLS Paragon - training provided if needed) Ideal Candidate Proven experience managing social media for a business or brand Strong written and verbal English communication skills Highly organized deadline-driven and accountable Proactive and able to work independently Data-informed decision-maker (not guess-based posting) Comfortable using AI as a support tool not a replacement for judgment Honest transparent and reliable To Apply Please include: A brief overview of your social media experience Links to accounts you've managed (metrics preferred) A short explanation of how you approach strategy analytics and growth Final Note This role requires initiative follow-through and ownership . If you are only comfortable posting content without strategy reporting or optimization this will not be a good fit. Compensation includes closing bonuses.