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Reports To: CEO - Bianca Williams-Carey Location: Remote (with availability during EST business hours) Hours: Part-time or Full-time (TBD based on performance and business needs) Position Overview The Virtual Assistant will serve as the first point of contact for all online communication client inquiries and student enrollment activities for Locs of Love. This role supports both the salon and academy sides of the business by managing customer engagement processing new student leads and assisting in marketing and hiring operations. The ideal candidate is organized responsive and sales-driven with strong communication skills. Key Responsibilities 📨 Customer Communication & Inbox Management Respond to customer emails DMs and comments on Instagram Facebook and TikTok within 24 hours. Answer general inquiries about salon services product details and class offerings. Escalate complex questions or concerns to Bianca or management team when needed. Maintain a professional brand-aligned tone in all written communication. 💬 Lead Management & Sales Support Monitor website form submissions and new inquiries from the Locs of Love website and social platforms. Follow up with all new leads within 24 hours to schedule sales calls on Bianca's calendar. Track lead progress and follow up consistently until a sale or enrollment is made. Keep a detailed CRM or tracking sheet updated with contact info status and next steps. Assist with sending invoices confirmations and enrollment paperwork as needed. 🎓 Class Enrollment & Onboarding Guide interested students through the process of joining The LOL Experience Course or apprenticeship program. Send follow-up emails to those who filled out an intake form but haven't booked a call. Manage communication between new students and the admin team (Slack invites orientation reminders etc.). Help maintain accurate enrollment records and payment tracking. 💼 Hiring & Recruitment Assistance Review incoming applications and resumes for open roles. Schedule initial interviews or shadow days. Follow up with potential hires and keep them informed of their application status. Assist in onboarding new team members (sending forms adding to systems etc.). 📣 Marketing & Advertising Support Assist with creating posting or scheduling social media content related to courses events and salon promotions. Help coordinate ad campaigns to increase course enrollment and client bookings. Track engagement metrics and suggest improvements for marketing reach. Collaborate on newsletters email marketing or text campaigns. ☎️ Call Handling Answer or return business calls professionally and courteously. Provide information about services pricing or programs. Forward messages or schedule appointments as needed. Ideal Qualifications Strong written and verbal communication skills. Excellent time management and multitasking ability. Experience with social media customer service or lead generation. Familiarity with tools like Google Workspace Slack Calendly PayPal or CRM systems is a plus. Must be self-motivated organized and able to work independently.