Mark A. Liwanag Capital Road, Brgy. Washington, Surigao City, Surigao del Norte, Philippines 8400 0[hidden] [hidden] [hidden]/in/mark-liwanag-140b901b9 Professional Summary A dynamic and results-driven professional with 4 years of experience as a Marketing Officer in a financial institution. Proven track record in closing deals and generating new clients through strategic marketing initiatives and exceptional communication skills. Highly adept at understanding client needs and delivering tailored solutions to achieve business objectives. Skills Intermediate Graphic Design (Photoshop, Illustrator, Canva) Inbound Sales Strategy Client Relationship Management Lead Generation & Qualification Strong Communication & Negotiation CRM Software Proficiency Financial Product Knowledge Professional Experience Marketing Officer Mindanao Consolidated Cooperative Bank – Surigao City Philippines 04/16/2020 – Present Developed and executed marketing strategies that increased client acquisition. Collaborated with cross-functional teams to enhance the customer journey, resulting in increase in client satisfaction scores. Utilized data analytics to identify target markets and refine marketing approaches, leading to a growth in lead generation. Conducted regular market research to stay updated on industry trends and competitor activities, informing proactive sales strategies. Trained and mentored junior marketing staff, fostering a collaborative environment focused on achieving sales targets. Key Achievements: Successfully closed deals with clients, contributing to revenue increase. Initiated a referral program that generated leads within acceptable time frame. Education Bachelor of Science in Criminology (4 years) Bachelor of Science in Business Management (2years) North Eastern Mindanao Colleges