Full-Time Virtual Assistant - Pre-Sales, Social Media & Lead Management

We are seeking a full-time Virtual Assistant to support our business operations, specifically focused on pre-sales activities, social media management, lead prospecting, and communication support. The primary goal of this role is to save time, improve responsiveness, and increase sales by managing daily outreach, follow-ups, and engagement while maintaining a professional and human brand voice. The Virtual Assistant will act as an extension of the business, communicating with leads and prospects as if they were me, using approved templates and scripts. Key Responsibilities Lead Management & Prospecting Text leads and prospects using approved scripts Conduct lead prospecting and outreach Follow up consistently with leads (manual + automated systems) Pre-qualify leads based on defined criteria Set appointments and manage scheduling Escalate high-intent leads or important conversations to me Social Media Support Post content across social media platforms (content is often already prepared) Help organize content ideas and posting schedules Respond to business-related DMs and comments Maintain consistent engagement with the audience Ensure responses sound human, professional, and on-brand ⚠️ The assistant should only respond to business-related messages. Personal or unrelated messages should not be answered. Support Send messages and emails that sound natural and aligned with my voice Assist with email marketing campaigns Use approved templates and scripts while maintaining a human tone Manage follow-ups and reminders through automation tools CRM & Administrative Support Manage and update CRM records Perform accurate data entry Track leads, conversations, and follow-up status Assist with pre-sale setup tasks Automation & Tools The Virtual Assistant will work with: CRM systems Social media platforms Email marketing tools Calendar and scheduling tools Some automation systems are already in place, and additional setup support may be required. Training and guidance will be provided as needed. Escalation Guidelines The Virtual Assistant should escalate: High-intent leads Sales-related questions requiring approval Complex or sensitive conversations Final decision-making and closing remain my responsibility. Work Schedule Full-time position Working hours aligned with Washington, D.C. (EST) Success Metrics Success in this role will be measured by: Increased responsiveness to leads Consistent follow-ups and engagement Improved organization within CRM Increase in sales and booked appointments Hiring Process & Control Full control over interviews and final hiring decision Comfortable with a one-week security deposit applied to approved work Weekly hour tracking and approval required Why This Role Matters This role is critical to allowing the business owner to: Focus on calls and closing sales Balance work and academic commitments Build a scalable, automated business system