Funnel Implementation & Automation Specialist

Role Summary We are hiring a detail-oriented Funnel Implementation VA to set up our email automations and funnel infrastructure. Your job is to take clear instructions and SOPs and turn them into working, tested systems inside our email and website platforms. What You Will Be Responsible For Funnel & Automation Setup Build funnels that include: Lead magnet → welcome emails Educational nurture sequences Sales sequences Post-purchase email flows Set up automations based on: Opt-ins Purchases Tags and segments Email Platform Management Implement email sequences in Mailchimp (or similar) Set up: Automation triggers Time delays Conditional paths (if/then logic) Ensure emails send: To the correct audience At the correct time Based on the correct behavior Tagging & Segmentation Apply and manage tags such as: Lead source Interest category Purchase status Ensure: No duplicate or conflicting tags Clean segmentation Test tagging rules to confirm they fire correctly Funnel Testing & Quality Assurance Test every funnel before launch: Opt-in forms Email delivery Links and buttons Automation timing Identify and fix: Broken links Incorrect triggers Emails sending to the wrong audience Report issues clearly and propose fixes Documentation & Organization Document: What automations exist What triggers them What tags are used Keep folders, labels, and naming conventions organized Follow existing SOPs and help improve them if needed Tools You Should Be Comfortable With (You don’t need to be an expert in all—training provided) Mailchimp (or similar email automation platforms) WordPress / Elementor Tag-based automation systems Google Docs & Google Sheets Basic integrations CMS