Paid Ads & Performance Marketing VA

We're looking for an experienced Paid Ads / Paid Media & Performance Marketing VA to help manage and optimize advertising across Google Ads, Meta Ads, Microsoft Ads, YouTube, and potentially other platforms. This role will begin part-time, with the opportunity to add hours as responsibilities and workload grow. We're committed to paying fairly for good work and expanding the role when there is enough ongoing work to support it. This is a good fit for someone who knows the fundamentals of paid advertising, takes pride in doing competent work, communicates well, and wants to grow their skillset while building a dependable long-term working relationship. Responsibilities Manage, monitor, and optimize Google Ads and Meta Ads campaigns Support Microsoft Ads and YouTube Ads campaigns as needed Monitor performance, budgets, conversions, and ROAS Maintain target ROAS while identifying practical opportunities to improve results Repurpose existing video assets for paid video campaigns Prepare clear weekly performance summaries and more detailed monthly reports Read and interpret reporting from Google Analytics, Google Ads, Meta, Microsoft Ads, and related platforms Build or update dashboards and reports when needed Follow strategic direction and campaign instructions while serving as an additional set of eyes for potential improvements or issues Handle campaign updates, promotions, sales-calendar changes, and other paid advertising duties as assigned Requirements At least two to three years of hands-on experience managing Google Ads and Meta Ads Experience in performance marketing or paid customer acquisition Familiarity with Microsoft Ads and YouTube Ads is strongly preferred Experience building and interpreting advertising reports and dashboards Strong attention to detail and the ability to manage campaigns responsibly Ability to work independently without constant hand-holding Fluent written and spoken English. You must be comfortable communicating clearly through email, Slack, and video calls Reliable, responsive, organized, and easy to work with Able to take direction, ask thoughtful questions, and complete work accurately and on time To apply, please send: A brief introduction and your location A summary of your paid advertising experience The platforms you have managed and how long you have used each one Examples of campaigns or results you have worked on, with confidential information removed or anonymized Your availability and desired hourly rate A short explanation of how you would investigate a campaign with poor ROAS Shortlisted candidates may be asked to complete a brief practical exercise or paid trial assignment.