Paid Media Specialist (Facebook Ads & Growth Marketing)

About the Role We're looking for a Paid Media Specialist to join our growing team. In this role, you'll be responsible for planning, launching, managing, and optimizing high-performing digital advertising campaigns across multiple platforms, with a strong focus on mobile app user acquisition and business growth . This is an excellent opportunity for a performance-driven marketer who enjoys analyzing data, testing new strategies, and scaling successful campaigns. Responsibilities Plan, launch, manage, and optimize Facebook/Meta advertising campaigns , with a focus on mobile app growth and user acquisition. Create and manage paid advertising campaigns across Facebook/Meta, TikTok, Google Ads, and Google Local Service Ads (LSAs). Monitor campaign performance and continuously optimize for key performance indicators, including ROAS, CPA, CAC, CTR, CPI, and conversion rates. Analyze campaign data and provide actionable insights and recommendations to improve overall performance. Develop, execute, and optimize cold email outreach campaigns to generate qualified leads. Test audiences, ad creatives, landing pages, offers, and scaling strategies to maximize campaign performance. Collaborate closely with internal teams to develop and execute growth marketing initiatives. Stay up to date with the latest advertising trends, platform updates, and best practices. Qualifications Proven experience managing Facebook/Meta Ads, Google Ads, and Google Local Service Ads (LSAs). Required: Experience running paid advertising campaigns for mobile apps with a focus on user acquisition. Comfortable managing advertising budgets of $10,000+ per month. Strong understanding of digital marketing metrics, including: ROAS (Return on Ad Spend) CPA (Cost Per Acquisition) CAC (Customer Acquisition Cost) CTR (Click-Through Rate) CPI (Cost Per Install) Conversion Rate Optimization (CRO) Experience working with local service businesses (such as plumbing, HVAC, pest control, legal, dental, or similar industries) is a plus. Experience creating and managing cold email outreach campaigns . Excellent written and spoken English communication skills. Highly organized, proactive, analytical, and comfortable making data-driven decisions. Ability to work independently in a fast-paced, results-oriented environment. What We're Looking For We're seeking someone who thrives on performance marketing, enjoys experimenting with new growth strategies, and is passionate about scaling businesses through paid advertising. If you're driven by data, continuous optimization, and measurable results, we'd love to hear from you.