As a Digital Marketing Executive, I lead and execute data-driven digital strategies to help businesses grow their online visibility and generate quality leads. My role includes conducting in-depth market and competitor research, crafting and launching targeted cold outreach campaigns via email and LinkedIn, and managing paid advertising efforts across platforms like Google Ads and LinkedIn. I create custom trackers to monitor the progress and performance of each marketing and email campaign, ensuring every initiative is optimized for engagement and conversion. I closely analyze metrics such as open rates, click-throughs, and response rates to refine strategies and report on ROI. By aligning creative content, outreach, and performance tracking, I ensure consistent results and continuous improvement across all digital channels. As a General Virtual Assistant, I provide comprehensive support to businesses by handling a wide range of administrative, sales, and marketing tasks. With a strong background in lead generation and sales development, I specialize in identifying potential clients, conducting targeted outreach, and nurturing leads through cold calling, email marketing, and LinkedIn engagement. I am skilled in managing inboxes, coordinating schedules, and maintaining up-to-date calendars to ensure smooth day-to-day operations. I also excel in appointment setting—booking qualified meetings between decision-makers and sales teams, and ensuring follow-ups are executed on time. Whether supporting executives or helping sales and marketing teams stay organized and productive, I bring a proactive and detail-oriented approach to every task—always focused on efficiency, communication, and results.