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I am building a network of AI-first authoritative registry websites designed to become trusted reference sources as AI increasingly answers search and discovery questions. This project is not a typical business directory or lead-generation site. The core concept is a two-layer system : Authoritative registry / encyclopedia layer (WordPress) Human-facing directory & contact layer (BrilliantDirectories) WordPress serves as the canonical source of truth for AI systems and human readers. BrilliantDirectories is used only for contact information engagement and directory operations. Concept Overview Each site functions as an authoritative registry for licensed or essential real-world professionals that AI cannot replace (e.g. arbitrators mediators expert witnesses dentists plumbers electricians roofers etc.). WordPress Layer (Authority / AI Layer) The WordPress sites will: Present neutral encyclopedic listings of professionals Organize content by role specialty and jurisdiction Use factual non-promotional language Avoid rankings reviews or “best/top” claims Act as the canonical reference source for AI systems Include structured data and clean architecture for AI crawling Each professional page will read like an authoritative record similar to a government registry or encyclopedia. Directory Layer (Human / Contact Layer) When a user wants to: Contact a professional Request services View engagement details They are linked out to a corresponding listing on a separate directory platform built with BrilliantDirectories . BrilliantDirectories handles: Direct contact information Messaging and lead capture Memberships and paid listings CRM-style features Important: The BrilliantDirectories site is not the authority source — it is the operational directory . The WordPress registry remains the canonical reference layer . AI-First Requirements (Critical) These sites are designed specifically for AI consumption understanding and citation not just traditional SEO. Key requirements: Clean minimal HTML output Predictable and stable URLs Canonical discipline (WordPress = canonical) Structured data / JSON-LD Neutral factual tone No marketing copy on registry pages Fast load times Low visual and UI noise Fully crawlable public content AI should clearly understand: What the profession is Who is qualified What their scope of authority is Where they are licensed or authorized WordPress Scope of Work The developer will assist with: WordPress architecture for registry-style sites Custom post types (e.g. Professional Specialty Jurisdiction) Taxonomy design (AI-friendly and scalable) Page templates for: Registry homepage Category and specialty pages Individual professional profile pages (encyclopedic style) Structured data / schema implementation Canonical and indexing strategy Performance optimization Scalability (this system will be reused across multiple registries) Design expectation: Clean professional institutional — closer to a reference site than a marketing website. What This Project Is NOT Not a Yelp-style directory Not review-based Not ranking professionals Not affiliate marketing Not heavy UI/UX or animation-driven This is reference infrastructure not advertising. Ideal Developer Profile Strong WordPress fundamentals (custom post types taxonomies templates) Comfortable working with structured data and schema Understands clean long-term architecture Values simplicity and clarity Interested in how AI consumes and interprets web content Can work with or alongside a BrilliantDirectories installation Project Status Domains secured Clear long-term vision Multiple registries planned Starting with one or two registries then expanding Potential for an ongoing working relationship In Short WordPress = Authoritative Registry / AI Trust Layer BrilliantDirectories = Human Directory / Contact & Engagement Layer

Job Title: Digital Marketing Manager (Part Time with Potential for Full Time) About the Role We’re looking for a highly creative and results-driven Digital Marketing Manager to join our team! You’ll be responsible for managing our online presence across multiple channels — from social media and content creation to paid ads and email marketing. This is a hands-on role where you’ll plan create and execute campaigns that grow our audience generate leads and build brand visibility. If you’re a proactive marketer who loves both creative and data-driven work we’d love to meet you! Key Responsibilities Social Media Management: Plan and manage content calendars across platforms (Facebook Instagram LinkedIn TikTok YouTube etc.) Create engaging posts reels and videos aligned with brand goals Monitor engagement respond to comments/messages and grow community presence Content Creation: Design static and video creatives for campaigns and posts Write blogs email newsletters and marketing copy Produce and edit short-form and long-form videos AI & Automation: Use AI tools (e.g. ChatGPT Pika Synthesia Runway) to enhance content and workflow efficiency Experiment with new digital tools and trends to improve reach and engagement Email Marketing: Plan write and send newsletters and promotional emails Manage contact lists and analyze open/click rates Website & Landing Pages: Create and maintain landing pages for campaigns Ensure good UX design and conversion tracking Paid Advertising: Manage and optimize Google Ads and Meta (Facebook/Instagram) campaigns Monitor budgets performance metrics and return on ad spend (ROAS) Conduct A/B testing and audience targeting Skills & Qualifications 2+ years of experience in digital marketing or similar role Strong knowledge of social media platforms and content strategies Proficient in Canva Adobe Suite or CapCut/Premiere Pro Experience with Google Ads Meta Ads Manager and analytics tools (GA4 Meta Insights) Excellent written English and communication skills Familiarity with AI tools for marketing is a plus Organized proactive and able to manage multiple projects independently What We Offer Full-time remote position (work-from-home) Competitive salary based on experience Flexible working hours (with some overlap for meetings) Opportunity to grow and lead marketing initiatives Creative supportive team environment How to Apply If you’re a digital marketing all-rounder who loves creating content running campaigns and delivering results. Include: Your updated résumé Links to past work or portfolio (social media pages ads videos etc.) A short paragraph on why you’re perfect for this role

Reports To: CEO – Bianca Williams-Carey Location: Remote (with availability during EST business hours) Hours: Part-time or Full-time (TBD based on performance and business needs) Position Overview The Virtual Assistant will serve as the first point of contact for all online communication client inquiries and student enrollment activities for Locs of Love. This role supports both the salon and academy sides of the business by managing customer engagement processing new student leads and assisting in marketing and hiring operations. The ideal candidate is organized responsive and sales-driven with strong communication skills. Key Responsibilities 📨 Customer Communication & Inbox Management Respond to customer emails DMs and comments on Instagram Facebook and TikTok within 24 hours. Answer general inquiries about salon services product details and class offerings. Escalate complex questions or concerns to Bianca or management team when needed. Maintain a professional brand-aligned tone in all written communication. 💬 Lead Management & Sales Support Monitor website form submissions and new inquiries from the Locs of Love website and social platforms. Follow up with all new leads within 24 hours to schedule sales calls on Bianca’s calendar. Track lead progress and follow up consistently until a sale or enrollment is made. Keep a detailed CRM or tracking sheet updated with contact info status and next steps. Assist with sending invoices confirmations and enrollment paperwork as needed. 🎓 Class Enrollment & Onboarding Guide interested students through the process of joining The LOL Experience Course or apprenticeship program. Send follow-up emails to those who filled out an intake form but haven’t booked a call. Manage communication between new students and the admin team (Slack invites orientation reminders etc.). Help maintain accurate enrollment records and payment tracking. 💼 Hiring & Recruitment Assistance Review incoming applications and resumes for open roles. Schedule initial interviews or shadow days. Follow up with potential hires and keep them informed of their application status. Assist in onboarding new team members (sending forms adding to systems etc.). 📣 Marketing & Advertising Support Assist with creating posting or scheduling social media content related to courses events and salon promotions. Help coordinate ad campaigns to increase course enrollment and client bookings. Track engagement metrics and suggest improvements for marketing reach. Collaborate on newsletters email marketing or text campaigns. ☎️ Call Handling Answer or return business calls professionally and courteously. Provide information about services pricing or programs. Forward messages or schedule appointments as needed. Ideal Qualifications Strong written and verbal communication skills. Excellent time management and multitasking ability. Experience with social media customer service or lead generation. Familiarity with tools like Google Workspace Slack Calendly PayPal or CRM systems is a plus. Must be self-motivated organized and able to work independently.

Location: Remote (Work-from-Home) Schedule: Monday to Friday 1:00 PM – 5:00 PM CST Time Tracker Required Regular Virtual Meetings About the Role We are seeking a skilled and proactive Social Media Manager / Media Buyer to join our team. You will be responsible for handling both organic social media growth and paid advertising campaigns to drive engagement brand awareness and conversions. This role requires excellent communication accountability and teamwork — we hold regular virtual meetings to collaborate review results and align strategies. All team members are required to log their hours through our time tracker daily. Responsibilities - Manage and grow brand presence across multiple platforms (Facebook Instagram TikTok LinkedIn etc.) - Plan create and schedule engaging social media content aligned with brand objectives - Set up manage and optimize paid ad campaigns (Facebook/Meta Google TikTok Ads) - Monitor ad performance and social analytics; prepare weekly/monthly reports - Research trends audiences and competitors to refine strategies and increase ROI - Collaborate with the creative team for visuals ad copy and campaign direction - Attend virtual meetings for team coordination and performance discussions - Accurately track work hours and tasks using the time tracker Requirements - Minimum 2 years of experience in Social Media Management and Paid Media Buying - Strong understanding of Facebook/Meta Ads Google Ads and campaign optimization - Proven experience in content strategy copywriting and performance analysis - Ability to analyze campaign data and adjust strategies for better results - Excellent communication time management and organizational skills - Must be reliable detail-oriented and able to meet deadlines consistently - Stable internet connection and a professional remote work setup - Available to work during the fixed schedule: 1:00 PM – 5:00 PM CST Compensation - Competitive pay (based on experience and performance) - Performance-based incentives for meeting campaign targets

About Us: We are a fast-growing service-based business focused on delivering exceptional industry-specific services to our clients. We are looking for a talented and highly organized Virtual Assistant to help us grow and manage our digital presence. This role will be instrumental in handling the marketing sales and customer service aspects of our online business ensuring that we continue to engage our audience and provide excellent client experiences. Key Responsibilities: Digital Marketing Management: Develop implement and track digital marketing campaigns across various platforms including social media email and paid ads. Create and manage content for our website blog and social media accounts. Optimize website and social media profiles to increase online visibility. Manage and monitor social media platforms (Facebook Instagram LinkedIn etc.) by posting regular updates responding to comments and interacting with followers. Analyze digital marketing performance using analytics tools and generate reports to gauge success and identify areas for improvement. Sales Support: Assist in the creation and execution of online sales strategies to generate leads and close sales. Respond to inbound sales inquiries qualify leads and schedule appointments. Help with sales funnel management including follow-up emails and tracking prospects. Coordinate with the team to ensure timely communication with potential clients. Customer Service: Provide exceptional customer service by managing client inquiries via email live chat or social media. Address and resolve customer concerns or complaints in a timely and professional manner. Maintain a knowledge base to ensure accurate and up-to-date product or service information. Follow up with clients to ensure satisfaction and gather feedback for continuous improvement. Administrative Support: Assist in administrative tasks related to client onboarding scheduling and project management. Manage calendars set reminders and follow up on important tasks. Handle general office tasks such as data entry document management and maintaining client records. Continuous Improvement: Research and stay updated on industry trends digital marketing techniques and customer service best practices. Suggest and implement new ideas to improve the online presence and overall customer experience. Qualifications: Proven experience as a virtual assistant or in a similar digital marketing sales or customer service role. Strong knowledge of digital marketing strategies including social media marketing SEO email marketing and paid advertising. Excellent communication skills both written and verbal. Experience with customer relationship management (CRM) tools email marketing platforms (e.g. Mailchimp) and social media management tools (e.g. Hootsuite Buffer). Strong attention to detail organization and time-management skills. Ability to work independently and manage multiple tasks efficiently. Proficiency in Google Suite (Docs Sheets etc.) and Microsoft Office. Knowledge of website management and e-commerce platforms (e.g. WordPress Shopify) is a plus. Preferred Qualifications: Familiarity with basic graphic design tools (e.g. Canva Adobe Spark) to create marketing materials. Experience with project management tools (e.g. Asana Trello). Previous experience working remotely in a similar role.