💻 Virtual Assistant Job Description

Reports To: CEO – Bianca Williams-Carey Location: Remote (with availability during EST business hours) Hours: Part-time or Full-time (TBD based on performance and business needs)

Position Overview

The Virtual Assistant will serve as the first point of contact for all online communication, client inquiries, and student enrollment activities for Locs of Love. This role supports both the salon and academy sides of the business by managing customer engagement, processing new student leads, and assisting in marketing and hiring operations. The ideal candidate is organized, responsive, and sales-driven with strong communication skills.

Key Responsibilities

📨 Customer Communication & Inbox Management

Respond to customer emails, DMs, and comments on Instagram, Facebook, and TikTok within 24 hours.

Answer general inquiries about salon services, product details, and class offerings.

Escalate complex questions or concerns to Bianca or management team when needed.

Maintain a professional, brand-aligned tone in all written communication.

💬 Lead Management & Sales Support

Monitor website form submissions and new inquiries from the Locs of Love website and social platforms.

Follow up with all new leads within 24 hours to schedule sales calls on Bianca’s calendar.

Track lead progress and follow up consistently until a sale or enrollment is made.

Keep a detailed CRM or tracking sheet updated with contact info, status, and next steps.

Assist with sending invoices, confirmations, and enrollment paperwork as needed.

🎓 Class Enrollment & Onboarding

Guide interested students through the process of joining The LOL Experience Course or apprenticeship program.

Send follow-up emails to those who filled out an intake form but haven’t booked a call.

Manage communication between new students and the admin team (Slack invites, orientation reminders, etc.).

Help maintain accurate enrollment records and payment tracking.

💼 Hiring & Recruitment Assistance

Review incoming applications and resumes for open roles.

Schedule initial interviews or shadow days.

Follow up with potential hires and keep them informed of their application status.

Assist in onboarding new team members (sending forms, adding to systems, etc.).

📣 Marketing & Advertising Support

Assist with creating, posting, or scheduling social media content related to courses, events, and salon promotions.

Help coordinate ad campaigns to increase course enrollment and client bookings.

Track engagement metrics and suggest improvements for marketing reach.

Collaborate on newsletters, email marketing, or text campaigns.

☎️ Call Handling

Answer or return business calls professionally and courteously.

Provide information about services, pricing, or programs.

Forward messages or schedule appointments as needed.

Ideal Qualifications

Strong written and verbal communication skills.

Excellent time management and multitasking ability.

Experience with social media, customer service, or lead generation.

Familiarity with tools like Google Workspace, Slack, Calendly, PayPal, or CRM systems is a plus.

Must be self-motivated, organized, and able to work independently.