Part-Time Growth Marketer for Med Spa

Part-Time Growth Marketer for Med Spa Paid Ads, Lead Generation, AI SEO, Website and Video Management Company: SKT Med Spa Location: Remote Industry: Medical Aesthetics and Healthcare Hours: 10 to 20 hours per week to start Schedule: Part-time, with the opportunity to scale based on performance Starting Rate: $6-8.00/hour during the probationary period Base Rate After Probation: $10.00+/hour, with performance bonuses available Important: This role is specifically for candidates with proven experience running successful paid advertising campaigns for medical spas, aesthetic clinics, cosmetic treatment providers, or closely related high-ticket local healthcare businesses. There will be a 30 to 60-day probationary period to evaluate campaign execution, technical ability, speed, communication, and overall performance. About the Role SKT Med Spa is seeking a results-driven Growth Marketer with hands-on experience generating qualified leads and booked consultations for medical spas or aesthetic clinics. Your primary responsibility will be planning, launching, managing, and optimizing Meta and Google advertising campaigns for treatments and services within the medical aesthetics industry. You should already understand the challenges of marketing this niche, including local targeting, treatment-specific messaging, advertising compliance, lead quality, consultation bookings, and patient acquisition costs. This is not a general social media role. We need someone who can demonstrate measurable results from campaigns they have personally managed for the same or a closely related niche. In addition to paid advertising, you will support our website, local SEO, conversion tracking, automation, and video distribution. Core Responsibilities 1. Medical Spa Paid Advertising and Lead Generation Build, launch, manage, and optimize Meta and Google Ads campaigns for medical spa treatments and seasonal promotions. Develop treatment-specific campaigns designed to generate qualified leads and booked consultations. Apply your existing knowledge of medical spa audiences, local targeting, patient motivations, objections, and conversion behaviour. Write compliant, conversion-focused ad copy and develop effective creative concepts for the aesthetics industry. Test audiences, offers, hooks, headlines, landing pages, forms, and video creatives. Monitor lead quality, Cost Per Lead, Cost Per Booked Appointment, booking rate, show rate, and return on ad spend. Identify underperforming campaigns quickly and make data-backed optimizations. Collaborate with the clinic team to improve lead follow-up and increase consultation bookings. Provide clear weekly reports explaining results, challenges, tests, and recommended next steps. 2. Landing Pages and Conversion Optimization Build responsive, high-converting landing pages for individual treatments and seasonal offers. Improve page copy, layouts, calls to action, forms, pricing information, and booking flows. Ensure landing pages align with the ads and address common patient questions and objections. Conduct ongoing conversion testing to improve the percentage of visitors who become leads and booked appointments. 3. Tracking, CRM and Marketing Automation Install, test, and maintain Meta Pixel, Meta Conversions API, Google Ads conversion tracking, and Google Tag Manager. Confirm that leads, calls, booking actions, and completed forms are tracked accurately. Build and monitor Zapier workflows connecting landing pages, lead forms, and advertising platforms to our CRM. Identify tracking errors or broken automations before they affect campaign reporting or lead follow-up. 4. AI SEO, Local SEO and Google Business Profile Improve local search visibility for priority medical spa treatments and service areas. Complete weekly Google Business Profile optimization tasks, including posts, services, photos, FAQs, and review-related updates. Optimize website content, structured data, treatment FAQs, and local signals for traditional search and AI answer engines. Use AI tools to accelerate research and execution while maintaining accuracy, compliance, and brand quality. 5. Website and Technical Marketing Support Complete website updates using WordPress and Elementor or GoHighLevel. Update treatment descriptions, layouts, images, offers, pricing, forms, and calls to action. Monitor mobile responsiveness, page performance, broken links, and booking functionality. Coordinate effectively with our internal technical team when more advanced development support is required. 6. Video Editing and Social Media Distribution Turn raw clinic footage and photos into polished Reels, TikToks, and paid advertising creatives. Edit multiple variations of hooks, formats, captions, and calls to action for testing. Schedule approved content across relevant platforms. Monitor incoming messages and guide qualified prospects toward the appropriate booking link. Repurpose successful organic videos into advertising creatives where appropriate. Required Experience At least two years of hands-on digital marketing experience. Proven experience running Meta and/or Google Ads for medical spas, aesthetic clinics, cosmetic treatment providers, plastic surgery practices, dermatology clinics, or a closely related niche. A portfolio that includes actual campaign examples, results, or case studies from this industry. Demonstrated experience generating treatment enquiries, qualified leads, and booked consultations. Strong understanding of local lead generation and high-ticket patient acquisition. Experience with WordPress and Elementor or GoHighLevel. Working knowledge of Meta Ads Manager, Google Ads, Google Tag Manager, Meta Pixel, Conversions API, and Zapier. Ability to interpret campaign data and explain performance clearly. Strong written and spoken business English. Ability to work independently, communicate proactively, and complete tasks quickly. AI Tool Proficiency You should be comfortable using tools such as ChatGPT, Claude, Midjourney, and AI-assisted video or design platforms to: Research treatments, audiences, competitors, and local search opportunities. Develop campaign concepts, ad copy, landing-page copy, and creative variations. Assist with technical troubleshooting, tracking, automation, and website tasks. Repurpose raw content efficiently without sacrificing accuracy or quality. AI should improve your speed and output, but it should not replace strategic judgment or industry knowledge. Nice-to-Have Experience Experience with GoHighLevel CRM and automated lead-nurture workflows. Experience improving medical spa lead response, booking, and show rates. Familiarity with healthcare and cosmetic advertising policies. Experience with commercial real estate or private equity marketing. Reports To Owner and Manager How to Apply Applications that do not follow all instructions will not be considered. Use the exact subject line: GROWTH MARKETER Briefly describe your experience running paid advertising for medical spas, aesthetic clinics, or closely related businesses. Include examples of results, such as advertising spend, leads generated, Cost Per Lead, booked appointments, or return on ad spend. Please remove or hide confidential client information. Attach a portfolio or provide links to relevant landing pages, websites, campaign screenshots, dashboards, or video ads you personally created or managed. Include a link to a 30 to 60-second Loom or Google Drive video introducing yourself. Explain: Your experience marketing medical spas or aesthetic clinics Which advertising platforms you manage One successful campaign you personally ran in this niche How you use AI to work faster and improve marketing performance Please do not apply if you have no direct paid advertising experience for medical spas, aesthetic clinics, or a closely related high-ticket healthcare niche.