Fernan F. - Media Buyer | Meta Ads Strategist

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Media Buyer | Meta Ads Strategist

Getting leads but not enough qualified prospects who convert? No worries I've got your back! I help service based businesses turn Meta Ads into a predictable pipeline of high-intent leads who are more likely to book appointments and become paying customers through strategic creative testing, audience optimization, and full-funnel improvements. WHAT I BRING TO THE TABLE AS A MEDIA BUYER STRATEGIST • Meta Ads Campaign Strategy & Management Plan, launch, optimize, and scale Meta Ads campaigns focused on lead generation and customer acquisition. • Lead Generation & Full-Funnel Optimization Build and optimize end-to-end lead generation funnels that improve lead quality, appointment bookings, and conversion rates. • Creative Strategy & A/B Testing Develop data-driven creative testing frameworks for ad creatives, copy, hooks, messaging, and audiences to improve CTR and lower CPA. • Audience Research & Targeting Identify and test high-performing audiences using interest targeting, lookalikes, retargeting, and customer data. • Campaign Optimization & Budget Scaling Monitor KPIs, implement optimization strategies, apply kill rules, and scale winning campaigns while maximizing ROAS. • Performance Analytics & Reporting Analyze campaign performance using CTR, CPC, CPL, CPA, ROAS, and conversion data to make informed marketing decisions. • Lead Quality & Conversion Optimization Improve lead qualification, landing pages, forms, and follow-up processes to generate qualified leads that are more likely to convert into paying customers. • Meta Pixel, Conversion Tracking & CAPI Configure and monitor tracking systems to ensure accurate attribution and campaign optimization. • AI-Powered Marketing Workflow for Market Research & Ad Angle Development Leverage ChatGPT, Claude and Manus AI to accelerate competitor analysis, trend research, and customer research to identify high-performing messaging, creative angles, offers, and campaign opportunities based on performance data. • Cross-Functional Collaboration Work closely with business owners, copywriters, designers, and sales teams to align marketing strategy with business objectives. FUN FACT: I have a Bachelor of Science in Electrical Engineering which has equipped me with strong skills such as: • Analytical & Critical Thinking • Data-Driven Decision Making • Root Cause Analysis • Problem Solving • Process Optimization • Attention to Detail • Strategic Planning • Performance Analysis • Risk Assessment • Systems Thinking TOOLS I USE: • Canva Pro • Capcut • Botcake • Google Sheets • Systeme. io • GoHighLevel • Hubspot • Notion • Slack • Chatgpt/Claude/ Manus If you’re looking for someone who can run profitable Meta Ads campaigns message me and I’d love to help you grow your business.

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Hire Fernan for: VA for Small Business, VA for Startups, VA for Entrepreneurs, VA for E-commerce