Laurence D. - Virtual Assistant for Sales and Marketing

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Virtual Assistant for Sales and Marketing

I am a results-driven professional with extensive experience in lead management, sales support, customer engagement, and CRM operations across multiple industries. Over the years, I have developed a strong foundation in both inbound and outbound sales environments, allowing me to effectively manage high-volume pipelines, optimize workflows, and support revenue-generating teams through efficient systems and strategic follow-ups. Currently, I work as a Telemarketing and Lead Qualification Specialist at Ideal Concepts, Inc., where I play a key role in handling and converting inbound leads into qualified opportunities. I ensure that every lead is properly tagged, accurately documented, and consistently updated within the CRM system. I take pride in maintaining a clean and organized pipeline to prevent duplication and lead loss. By closely tracking lead activity and implementing structured follow-up strategies, I help improve conversion rates and overall sales performance. I also work closely with sales agents to ensure that qualified leads are properly handed off and maximized for closing opportunities. Before this role, I worked as a Cold Caller and Lead Generator at New Era Digital Marketing. There, I was responsible for generating and scrubbing lead lists, initiating outbound calls, and qualifying prospects for a home services campaign. I focused on maintaining accurate data and segmenting leads effectively to ensure a smooth transition to the sales team. I also gained valuable experience as an Appointment Setter at LABB 11, where I managed lead flow using GoHighLevel CRM. I handled follow-ups, nurtured prospects, and worked to ensure high appointment show-up rates through consistent engagement. This role strengthened my ability to maintain pipeline accuracy while supporting workflow execution and process optimization. One of my most impactful roles was with Sona Connect, where I worked as an Appointment Setter and Lead Nurturing Specialist. I managed both inbound and outbound communications, engaging with leads through calls and email. Through consistent follow-ups and relationship-building, I was able to convert warm leads into booked appointments. I also made sure that contact lists and engagement records were always up-to-date, contributing to a well-maintained and actionable database. Earlier in my career, I worked as an Online ESL Tutor at RareJob Philippines, where I developed strong communication skills by working with international clients. This experience helped me learn how to adapt my messaging and approach based on different personalities and needs, which has been incredibly valuable in my sales and customer-facing roles. I also spent several years at Lexmark International Philippines, where I held roles in both sales administration and warranty sales. As part of the North America Enterprise team, I supported B2B sales operations through pipeline management, reporting, and CRM data accuracy. I collaborated with different teams to improve efficiency and provided insights that supported decision-making. As a Warranty Sales Representative, I handled customer inquiries, processed requests, and contributed to revenue growth. I also had the opportunity to serve as a Sales Coach, mentoring team members and helping improve overall team performance. My career started at Convergys Philippines, where I spent nearly a decade building a strong foundation in customer service and leadership. As an Assistant Team Lead handling escalations and customer care, I managed complex customer concerns, supported team coaching efforts, and contributed to process improvements. This experience helped shape my problem-solving skills and reinforced my commitment to delivering excellent service. Overall, I bring a well-rounded skill set that combines technical expertise in CRM systems and dialers with strong communication, organization, and analytical abilities. I am passionate about creating efficient processes, maintaining data accuracy, and helping teams convert opportunities into results.

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Hire Laurence for: VA for SaaS, VA for E-commerce, VA for Retail, VA for Consultants, VA for Coaches