SORAYA S. - Brand & Digital Marketing Strategist

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Brand & Digital Marketing Strategist

I help businesses move from simply being online to showing up with clarity, consistency and purpose. I am a Brand & Marketing Strategist with 9+ years of experience in brand communication, digital strategy, campaign planning, social media management, content direction, public relations and client service. My work spans consumer-facing and service-based brands across food, hospitality, lifestyle, fitness, sports, events, agribusiness and digital marketing. Over the years, I have helped brands clarify their message, plan campaigns, manage social media platforms, create content calendars, write client-facing proposals, coordinate creative teams, support product launches and improve digital visibility. This has given me a strong understanding of how brands communicate, how audiences respond, and how strategy, creativity and execution must work together to produce meaningful results. My strength is turning scattered ideas into clear, polished and actionable communication. I support businesses with brand strategy, campaign concepts, social media strategy, content calendars, copywriting, creative briefs, digital audits, pitch documents, brand positioning, online visibility and customer-facing communication. I come from a practical agency background, which means I understand timelines, client expectations, creative direction, reporting and the importance of delivering work that is not only attractive, but also useful. I know how to take a client’s goals and translate them into messaging, campaigns and content that feel intentional and aligned with the business. I have also worked on consumer-facing communication, food and hospitality marketing, influencer coordination, event-led campaigns, PR support and agribusiness-related projects. This gives me the ability to understand different audiences, adapt to different industries and create communication that feels relevant, professional and easy to connect with. Whether you are launching a new brand, refreshing your messaging, improving your social media presence, preparing a campaign, building a pitch deck, or trying to make your business look more professional online, I can help you create a clear direction and bring it to life. What makes my approach different is that I do not create content just for the sake of posting. I look at the bigger picture: who you are speaking to, what they need to understand, what makes your brand different, and how every piece of communication can support your business goals. If you are looking for someone who combines brand thinking, digital execution, creativity, organisation and real campaign experience, I would be glad to support your project.

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Hire SORAYA for: VA for Agencies, VA for Startups, VA for E-commerce, VA for Marketing Agencies, VA for Influencers