Rachel M. – Executive Assistant and Operations Specialist | Systems and Digital Marketing Strategist

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Executive Assistant and Operations Specialist | Systems and Digital Marketing Strategist

I help high-growth companies and executives streamline back-office operations and scale their digital presence. With over three years of experience, I specialize in bridging the gap between high-level executive support and technical systems management. I am not just a task-taker; I am a Systems Specialist. I thrive in deep work environments where I can organize complex data, manage multi-timezone calendars, and optimize CRMs to ensure no lead or document falls through the cracks. I have experience in lead generation and customer acquisition, helping businesses identify and engage high-quality prospects to drive growth.My dual background in Digital Marketing allows me to seamlessly pivot from creative ad scripting and Canva design to, organized day-to-day operations. Core Expertise: 1. Executive Support & Inbox Management I understand that an executive's time is their most valuable asset. I specialize in Inbox Zero strategies, filtering priorities, and handling confidential correspondence so you can focus on high-level decision-making. My experience includes complex calendar coordination across US and International time zones, ensuring seamless meeting transitions and travel logistics. I am accustomed to serving as a primary point of contact, managing professional relationships with stakeholders with poise and precision. 2. Systems & Admin: CRM management (GoHighLevel/Brevo), Microsoft 365 (Outlook, Teams, Excel), Google Workspace, and Data Integrity. I am a firm believer that clear systems are the backbone of a successful business. I have extensive experience maintaining data integrity within CRM environments like GoHighLevel (GHL) and Brevo. Whether it is setting up automated workflows, managing candidate pipelines, or ensuring that client records are accurate and up-to-date, I ensure your technical stack works for you, not against you. My proficiency in the Microsoft 365 suite (Outlook, Teams, Excel) allows me to build structured filing systems and collaborative environments that improve team efficiency. 3. Lead Generation & Digital Marketing Strategy Leveraging my background in customer acquisition, I help businesses identify and engage high-quality prospects. I don’t just post to social media; I develop content strategies designed to drive engagement and retention. My skills include: Creative Ad Scripting: Using AI-powered tools to write compelling copy for various platforms. Visual Branding: Utilizing Canva to design professional creative assets, presentations, and social media graphics that align with your brand voice. Lead Prospecting: Researching and identifying target audiences to fuel your sales funnel. 4. Operations & Project Oversight I excel at managing the logistical moving parts that keep a business running. I don't just wait for instructions; I proactively track project deadlines, manage task lists, and ensure that every team member has what they need to succeed. I am highly comfortable using project management tools to organize workflows and maintain a clear overview of a company's progress. My goal in operations is to create a frictionless environment for the executive, where daily administrative burdens are handled independently and professionally. I take pride in my ability to work without supervision, maintaining high standards of data integrity and meeting every deadline with precision. My approach involves providing concise, structured updates that highlight completed milestones, current priorities, and any potential roadblocks I've already identified and addressed. By maintaining clear, updated documentation of my workflows, I ensure that my progress is always accessible without requiring constant check-ins.

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Hire Rachel for: VA for Agencies, VA for Startups, VA for E-commerce, VA for Marketing Agencies, VA for Influencers