BRIAN S. - Marketing & Operations VA for Local Home Service Business | Google Ads, Local SEO, Dispatch & CRM

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Marketing & Operations VA for Local Home Service Business | Google Ads, Local SEO, Dispatch & CRM

I help home service business owners build systems that grow the business without the burnout. Here's what that's looked like in practice. One client has gone from $21K a month to a sustained $40K+, with a $53K best month, and that growth curve is still moving, not a one-time spike I got lucky on. We've put real budget into Google Ads, from $1.5K up to $10K+ , and held a 6.1x return on ad spend, peaking at 17x. Over a 9-month stretch, $12.5K in spend produced 148 conversions at $84 each, with 73 confirmed booked jobs off phone calls alone. Getting there wasn't just tightening bids: this industry has city-specific keywords that look good on paper but pull almost no volume, so I dropped those, rebuilt around broader keyword sets that actually convert, then layered radius targeting on top of city targeting to catch demand before competitors had built a local presence there. Organic search now brings in 10+ new leads a week on its own, no ad spend behind it, worth roughly $16,000 a month in job value, off 52 SEO pages and blog posts I wrote, built, and published myself. Email win-back campaigns, re-engaging leads that had gone cold, have closed $17,000 in job value nobody expected to collect. And the business has 28 five-star reviews, built from a review-request system tied straight into the invoicing, so asking for the review isn't something anyone has to remember to do. On marketing, I run Google Ads, local SEO, and Google Business Profile optimization end to end: writing the ad copy, picking the keywords, watching what the competition is doing and adjusting before it costs money. That's the work behind the cost-per-conversion drop and the 10+ organic leads a week that now show up without anyone touching an ad account. I also built and run the review system behind those 28 five-star reviews, and the win-back email campaigns closing job value from leads everyone else had already written off. On operations, I run the whole client journey myself, not just parts of it. A lead comes in, I follow up before it goes cold, get it scheduled, get it booked, make sure the job actually happens, chase the payment if it needs chasing, and send the review request once it's done. One system, one person, start to finish. I built it that way on purpose. Nothing sits waiting on someone else to move it forward, because I'm the one moving it, and if something's about to fall through, I'm usually the first to notice, not the owner. I work best with owner-operators who are already good at the actual work and want someone to own the growth and the back office so they're not doing both at once. That's usually the moment a business gets stuck: the owner is too busy running jobs to run the marketing, and too busy on the phone to build the system that would make the phone easier to manage. I fix that gap. If you're comparing rates and looking for the cheapest option, I'm probably not it, and I'd rather say that upfront than waste your time. If you want the kind of numbers above, built and defended month over month, that's what I'm built for. Send me a message and I'll walk you through exactly how I'd do it for your business.

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Hire BRIAN for: VA for Agencies, VA for Startups, VA for E-commerce, VA for Digital Agencies, VA for SaaS